01
Build better media packages
Replace generic bundles with bespoke networks built around audience profiles and customer journeys.
Customer case study
How retail media teams plan and prove DOOH campaigns
From screen selection to drive-to-store measurement — a look at how retail media managers use Digeiz to build better media offers and demonstrate campaign ROI to occupiers.
The challenge
The gap between selling screens and proving their value
Retail media teams sell advertising space to occupiers and agencies, but buyers need answers to two questions: which screens should they buy, and did the campaign drive more people into the store?
Planning
Which screens reach visitors most likely to visit the target store?
Measurement
Did the campaign drive more visitors — and how can uplift be proved?
Use case 01
Identify the right screens for a specific occupier
Combine store-level visitor data with screen performance data to build a bespoke network rather than selling generic screen bundles.
- Select the target store
- Identify the audience
- Find screens that over-index
- Map the customer journey
- Optimize by daypart
Use case 02
Prove that a DOOH campaign drove store visits
Digeiz provides two complementary measurement approaches, with exposure and drive-to-store metrics produced using a methodology independently audited by CESP in 2024.
Visitor Uplift
Exposed vs. non-exposed
Compare store visit rate, incremental visits and the audience profile of exposed visitors.
Visitor Growth
Pre / during / post
Compare campaign performance against category and mall benchmarks to isolate broader traffic trends.
01Exposure
02Store visit
03Campaign period
04Benchmark
Business impact
From inventory to intelligence
02
Price with confidence
Support CPM and daypart pricing with footfall, dwell time and audience evidence.
03
Prove ROI to occupiers
Deliver post-campaign reports showing uplift, reach and repeat exposure.
04
Grow programmatic DOOH revenue
Connect audience-qualified inventory to programmatic buying platforms.
Campaign data
The data behind every campaign
Planning metrics
Store visitor profile, cross-visit rates, screen-to-store correlation, journey heatmap by entrance and daypart footfall averages.
Campaign delivery metrics
Occasions-to-see, reach, repeat exposure, playlist availability, screen coverage and audience segmentation.
Performance metrics
Visitor uplift, pre / during / post comparison, category and mall benchmarks, and drive-to-store rate.
Talk to Digeiz
Give your retail media team the data to plan and prove every campaign
Build audience-based media packages, optimize screen selection and deliver reports that brands and agencies trust.